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Meta ads for real estate.

Turn a property listing or development launch into an invitation to enquire. NovaStorm prepares Facebook and Instagram campaign drafts with property creative, budget and viewing links for your review.

Platform access is free. Generation credits and Meta ad spend are separate.

Made with Nova Creative — the visual stage of a NovaStorm campaign. Select a creative to enlarge.

How NovaStorm works
for real estate.

Bring your offer and website. NovaStorm prepares the creative, ad copy and campaign settings together, so you can check what people will see and where they will go before spending on ads.

Connect the Meta ad account you manage, then select your Facebook Page and available Instagram account.

See what goes into the campaign
  1. Describe the offer

    Start with: A current listing or development URL. Add the customers you want to reach, locations and daily budget.

  2. Create images or video with Nova Creative

    Show the real property for a live listing. Label staged or rendered views clearly and verify room proportions, fixtures and availability.

  3. Review the ad and its destination

    Send visitors to: The property or development page. Review the objective, ad copy, audience settings and budget together. Check the tracking needed for your goal.

  4. Publish, then activate when ready

    After your approval, NovaStorm publishes the campaign, ad sets and ads to your selected Meta ad account as Paused. Check the published result before activating delivery.

Choose what
to advertise.

Arrange property viewings

Your campaign in NovaStorm
NovaStorm drafts a property campaign with budget, viewing ads and the listing link. Review housing-category requirements and permitted audience settings before publication.
After the click
The listing page handles viewing requests.
What to measure
Attended viewings recorded in your property CRM.
Lead Generation

Introduce a development

Your campaign in NovaStorm
NovaStorm prepares a development campaign around the current project stage, budget and enquiry route. Review housing settings, approved imagery and availability.
After the click
The development page supplies plans and accepts information requests.
What to measure
Relevant enquiries and visits, followed over the sales cycle.
Website Traffic

Before you
publish.

  • A current listing or development URL
  • Approved photos, floor plans and accurate availability
  • A monitored viewing or information-request route
  • A review of applicable Meta housing settings and local requirements

Look past the listing click.

Review viewing requests, attended appointments and suitable enquiries in your CRM. Use those outcomes alongside advertising spend when evaluating a listing campaign.

Review creative, destination, locations and budget in NovaStorm. New campaign elements are published to Meta as Paused; activation is a separate step.

Advertising questions for
real estate

Can I use generated property images?

Use accurate real photos for a live listing. If you use staging concepts or architectural renders, label them clearly and check them against the actual property.

Are housing campaigns treated like any other campaign?

Review Meta's current housing requirements and the settings applicable to your campaign before publication. Do not assume the same targeting choices apply to every offer or region.

Does NovaStorm replace my property CRM?

No. Your CRM or listing site handles enquiries and viewings. Use that system to follow outcomes after the ad click.

How do NovaStorm and Nova Creative work together?

NovaStorm prepares the Meta campaign for your business and selected ad account: objective, ad sets, audience settings, budgets, ads and destination links. Nova Creative produces image and video assets for the creative stage. You review the campaign in NovaStorm and approve publication to Meta separately.

From your brief.
To your Meta account.

Prepare a campaign around your offer and budget. Review it in NovaStorm, then approve publication to the ad account you selected.

Platform access is free. Generation credits and Meta advertising spend are separate.

A campaign for Real Estate

Campaign
The objective and settings for your advertising goal.
Ad sets
Audience, locations and budget allocations to review.
Ads
Creative assets, ad copy, calls to action and destination links.

Published to your selected account as Paused. Activation is a separate step.