Link clicks
Review clicks, click-through rate and cost per click. They show response to the ad, rather than purchases or enquiries.
Create Meta ads that
link to your website.
Turn a collection, course or service into an ad people can explore. NovaStorm helps prepare the creative and Meta campaign around the page you want them to visit.
Sign in to NovaStorm to continue. For Facebook and Instagram ads.
- Goal
- Website visits
- Send people to
- Your collection page
From an outfit to your collection.
Show the collection
Lead with a fashion creative that matches the page it links to.
Open the right page
The click lands on the featured collection, rather than a generic homepage.
Let visitors explore
Your website presents the products, details and next step.
Create the ad.
Choose the page.
Start with this kind of brief, then adapt it to your business.
Your brief“Show our dress collection to shoppers who like this style. Use the collection imagery and link straight to the collection page.”
Press Play · 1.5×
NovaStorm campaign demo with sample metrics. The video shows the general workflow, not this example business.
Choose the page
Add the collection or service URL that matches the ad. Test the destination and its next action before publication.
Create the ad
Use NovaStorm to create the image or video and campaign draft. Keep the product, message and destination consistent.
Test the destination page
Review the Traffic setup, audience and budget. Open the destination on a phone and test the action you want visitors to take next.
See what happens after the click.
Compare the campaign’s traffic with activity on the destination page.
Landing-page views and site visits
Check available landing-page views and site visits. Gaps can come from loading, redirects or differences in measurement.
Further actions
Use site analytics to see product views, form submissions or other useful actions. Choose the next test from that evidence.
Questions about
this workflow
Can I link to a page other than my homepage?
Yes. Use the page that matches the ad: a collection, product, service or article. Test that URL on a phone before launch.
Is a click the same as a landing-page view?
No. A click records an interaction with the link; a landing-page view depends on the page loading and the measurement available. Check the metric selected for your campaign.
Will traffic automatically turn into sales?
No. Traffic measures visits. Review purchases separately in your store and tracking; use a purchase-focused setup when sales are the main goal and the required tracking is ready.
