Existing footage
Upload a finished clip or choose one from your library. Use footage that represents the current product and that you have permission to advertise with.
Video Ads
Create or upload a video for your Meta ad.
Use an existing video asset or prepare one in Creative Studio with a suitable workflow. Add the ad copy, call to action and destination, then watch the result before publishing.
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ILLUSTRATIVE PREVIEW
Choose what
the video should show.
A generation brief
Describe the subject, intended motion and scene. Choose a Studio workflow that supports the inputs you want to use.
The accompanying message
Write the ad copy and choose the destination. The video should make the offer understandable alongside that message.
Create the video, then
add it to your ad.
Select or create
Choose existing media, or open Creative Studio to prepare a generated asset. Generation models have different supported inputs and output options.
Wait for the result
Watch the generated video before adding it to the ad. Check the generation cost before requesting another version.
Attach and review
Save the media into the draft workflow with its copy, call to action and link. Watch the full clip before campaign publication.
Watch the full
video before publishing.
A new video run uses generation credits. Review the brief and model settings before starting another attempt.
- Product consistency
- Check that the subject, packaging and key details remain coherent throughout the clip.
- Message and sound
- Check any included text, voice or music. Confirm the offer is understandable in the way you intend people to watch it.
- Destination and rights
- Verify the link and your rights to the footage, sound and other materials used in the ad.
Questions about
this workflow
Can I use a video I already made?
Yes. Upload a suitable asset or choose it from the media library, then prepare its ad copy and destination.
How do I choose a video model?
No. Inputs, duration, format and generation cost vary. Use a workflow that supports your task and inspect the finished output.