Show what matters
Make the subject recognisable. Start with the product or action rather than an introduction that delays it.
Plan a product video for TikTok.
Plan the opening shot, product demonstration and next action. Use the examples to write your brief, then create the video in Nova Creative.
A channel guide. NovaStorm currently manages Meta campaigns only. TikTok’s creative guide.
Show the product
from the first shot.
Keep one message
Build around one demonstration or product benefit. Check that text and sound help the viewer follow it.
Give a next step
Make the call to action fit what the video shows and what the destination offers.
Show how
people use it.
Show the skincare application
Show how the product is used. Keep the texture and application visible.
Show the necklace being fastened
Start with someone fastening the necklace so viewers can see how it is worn.
Show the scarf’s movement
Show how the scarf moves and drapes while keeping its pattern visible.
Write the brief for
your product video.
- Subject and opening
- Name the product and describe what happens in the first shot.
- Message and next action
- Choose what the viewer should understand and where the call to action leads.
- Format and review
- Check current placement requirements. Review the crop, product identity, claims and destination before publishing.