Privacy Policy

1. Scope and roles

This Policy covers novastorm.ai, the Novastorm application, support and billing. We normally control account, website, usage and billing data. When a business customer supplies leads, audiences or other personal data and instructs processing, the customer is normally controller and we are its processor; the binding DPA in Section 5 of the Termsapplies automatically.

2. Data we collect

• Account and contact data, authentication provider, country, language and preferences.
• Billing identifiers, subscriptions, invoices, tax, refunds and disputes; Stripe handles full card details.
• Authorised platform identifiers, tokens, pages, ad accounts, campaigns, creatives, insights, leads and pixel or conversion events.
• Prompts, generated content, media, websites or pages you ask us to analyse, brand and campaign data.
• Device, consent, cookie, IP, security, audit, diagnostic, usage and support information.
• When Marketing measurement is enabled: the keyword, campaign, ad group, ad and click identifiers, device category, advertising network and location-target identifiers, landing/referrer paths and times of the first and most recent campaign visit. This source is linked to your account at registration, retained with the account and deleted with it. You can disable future collection in Cookie Settings or request removal of existing attribution at privacy@novastorm.ai. A campaign keyword is not necessarily the exact search query.
• Legal-document versions, content hashes, time and acceptance method used to prove an agreement or acknowledgement.

3. Sources and required data

We obtain data from you and your device; authentication, payment, hosting, analytics and support providers; services and advertising accounts you choose to connect; websites you ask us to analyse; and outputs or inferences generated from that material. Account, authentication and payment details are contractual requirements for the relevant account or paid feature. Other fields and connections are optional unless a feature clearly requires them.

4. Purposes and legal bases

• Contract and requested pre-contract steps: authentication, accounts, requested features, payments and support.
• Legitimate interests: security, debugging, improvement, fraud prevention and audit, balanced against your rights.
• Legal obligation: tax, accounting, sanctions, lawful requests and consumer compliance.
• Consent and cookie settings: optional communications and other processing where consent is required. Website analytics and marketing measurement follow the current Cookie Settings described in section 9. Withdrawal does not affect earlier lawful processing.

5. Recipients, processors and independent controllers

We share only as needed with infrastructure and hosting providers (including Hetzner and Cloudflare), storage/CDN providers, Stripe, email and support providers, Google Analytics, Hotjar, Microsoft Clarity and Meta Pixel/Conversions API according to the current cookie setting, AI or media providers, and connected services such as Meta/Facebook/Instagram and Google. Providers act under their own terms or our instructions. Microsoft and Novastorm act as independent controllers for personal data processed through Clarity, rather than Microsoft acting as our processor. Clarity assigns a unique user identifier and can collect page interactions such as mouse movements, clicks, scrolling, navigation and performance data. We do not knowingly send sensitive data. Under the Clarity Terms, Microsoft may use personal data under the Microsoft Privacy Statement, including to provide and improve services and create advertising profiles; Microsoft may use non-personal data for research, development and AI model training, fine-tuning and evaluation. Reject or withdraw Analytics in Cookie Settings to prevent future Clarity collection by this site. We may disclose for law, safety, professional advice, a corporate transaction or at your direction. We do not sell personal data for money. Optional Meta measurement may count as “sharing”, targeted advertising or cross-context behavioural advertising under some US state laws; it remains off when Marketing measurement is disabled, and Global Privacy Control keeps it off.

6. International transfers

Data may be processed outside your country. A restricted transfer is made only where an applicable lawful mechanism has been put in place for that transfer. Depending on the provider and destination, this may be an adequacy decision, executed Standard Contractual Clauses or another legally recognised safeguard. Contact us to request the current mechanism for a particular provider; not every listed mechanism applies to every provider.

7. Retention and deletion

Account content is normally kept while active. A deletion request has a 14-day restoration window, after which active-system data is deleted or anonymised unless retention is required. Backups roll off under their cycle. Billing and tax records are retained for the period required by Polish law. Security, legal-acceptance and deletion evidence is retained only as reasonably necessary for compliance, limitation periods and legal claims, with identifiers minimised or pseudonymised where practical. Connected-platform data is removed when no longer needed, subject to provider and legal requirements.

8. Your rights

Depending on location, you may request access, correction, deletion, restriction, portability, objection, withdrawal of consent and human review of solely automated significant decisions. Where applicable, you may opt out of sale, sharing or targeted advertising; we currently do not sell personal data. Email privacy@novastorm.ai. We may verify identity and respond within the legal period. You may complain to Poland's UODO or your local authority.

10. Security and children

We use access controls, encrypted transport and appropriate credential, logging, backup, incident and vendor controls, but no online service is risk-free. Do not submit sensitive data unless necessary and authorised. Novastorm is not directed to children and does not knowingly allow accounts below 18.

11. AI and automated processing

AI helps generate recommendations, content and automation suggestions. It does not make legal or similarly significant decisions about individuals on our behalf. Customers must review outputs and make required disclosures. We do not use customer content to train our own general-purpose model without separate permission.

12. Updates and contact

We publish changes with a fixed version and effective date and provide additional notice or request a renewed acknowledgement where required.