Launch-page interest
Review visits to the new offer. Check which creative brought people to the page and whether they explored further.
Prepare ads for
your new product.
Give a new product an introduction people can understand. Use NovaStorm to prepare the creative and campaign around what it does and where people can buy it.
Sign in to NovaStorm to continue. For Facebook and Instagram ads.
- Goal
- New product launch
- Send people to
- Your launch product page
From a first look to a product page.
Reveal the product
Show the new serum and explain what is new.
Link to the product page
Link to its page with the confirmed price, stock and delivery details.
Let shoppers buy
Your store handles the purchase and order confirmation.
Prepare the launch
in NovaStorm.
Start with this kind of brief, then adapt it to your business.
Your brief“Introduce our new skincare serum. Show the bottle clearly, use only confirmed product details and link to the new product page.”
Press Play · 1.5×
NovaStorm campaign demo with sample metrics. The video shows the general workflow, not this example business.
Add the launch details
Share accurate references, the name, availability and approved product claims. Add the URL people should visit when it becomes available.
Show the product
Prepare an image or video that introduces the product. Check the packaging, label and claims against what you sell.
Check launch readiness
Review the campaign’s destination, objective, audience and budget. Confirm the product page and stock are ready when advertising starts.
Measure the goal of your launch campaign.
An introduction, an enquiry and a purchase have different evidence.
Enquiries or orders
Use your form or store records to confirm enquiries or orders. A website Sales campaign needs an accessible Meta Pixel; check Purchase events to assess tracking and optimization readiness.
The next creative
Use the launch review to choose what to show next: a clearer product view, a use demonstration or an answer to a common question.
Questions about
this workflow
Can I prepare ads before the product launches?
Yes. Prepare the brief and creative in advance. Check the actual availability, destination and campaign status before approving launch.
Is a launch its own campaign objective?
No. Choose the setup around the action: an introduction, a visit, an enquiry or a tracked purchase. The product’s release date does not determine the objective.
What product material should I supply?
Provide accurate reference images, confirmed features, approved claims, price, availability and the destination URL. Review generated creative against those details.
