Review & Launch
Check the campaign as a whole. Publish when you are ready.
Review the campaign settings and ads, then confirm publication. New campaigns are created in Meta with a Paused status. Check the campaign, ad sets and ads before activating delivery.
Sign in to NovaStorm to continue.
ILLUSTRATIVE PREVIEW
Check the settings, ads
and destination page.
Generating a draft and approving publication are separate steps. Keep your approval for the version you have actually reviewed.
- Account and identity
- Confirm the connected ad account, Facebook Page and available Instagram identity.
- Objective and audience
- Check the desired action, targeting and locations against the offer and your service area.
- Spend settings
- Review daily budgets and their allocation across the campaign and ad sets.
- Creative and destination
- Inspect every asset and text field. Open the destination and test the next step people should take.
Confirm publication and
check the result.
Resolve draft issues
Complete the required setup and address missing assets or other readiness issues before requesting publication.
Confirm publication
Use the publication confirmation for the campaign you intend to launch. Check the account and budget one final time.
Read the response
Check which parts were published and whether any errors remain. A partial result needs review of the affected items.
Publication and delivery
are different checks.
| State | What it tells you | Next step |
|---|---|---|
| Published | The publication operation completed for the campaign. | Check the Paused status, Meta review and readiness before activating delivery. |
| Partially published | Some campaign elements were published; others have issues. | Read the errors for the affected items before retrying. |
| Publication failed | The operation did not complete successfully. | Resolve the reported setup, access or asset issue. |
New campaigns, ad sets and ads are published as Paused. Delivery also depends on activation, Meta review, schedule and account status.
Questions about
this workflow
Will a campaign launch when I finish generating creatives?
No. Review the draft and approve publication separately.
Why might a published campaign not spend yet?
New campaign elements are created as Paused. Check their status, Meta review, schedule, budget and account billing before activating delivery.