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Meta ads for education providers.

Show prospective learners what they can study and how to join. NovaStorm prepares Facebook and Instagram campaigns using your lesson material, course dates and enrolment or assessment page.

Platform access is free. Generation credits and Meta ad spend are separate.

Made with Nova Creative — the visual stage of a NovaStorm campaign. Select a creative to enlarge.

How NovaStorm works
for education.

Bring your offer and website. NovaStorm prepares the creative, ad copy and campaign settings together, so you can check what people will see and where they will go before spending on ads.

Connect the Meta ad account you manage, then select your Facebook Page and available Instagram account.

See what goes into the campaign
  1. Describe the offer

    Start with: Course syllabus, format and entry requirements. Add the customers you want to reach, locations and daily budget.

  2. Create images or video with Nova Creative

    Use a short lesson extract or an example of the work learners practise. Verify qualifications and avoid claims about guaranteed income or employment.

  3. Review the ad and its destination

    Send visitors to: A programme page or enrolment enquiry. Review the objective, ad copy, audience settings and budget together. Check the tracking needed for your goal.

  4. Publish, then activate when ready

    After your approval, NovaStorm publishes the campaign, ad sets and ads to your selected Meta ad account as Paused. Check the published result before activating delivery.

Choose what
to advertise.

Recruit the next intake

Your campaign in NovaStorm
NovaStorm drafts an intake campaign from your syllabus, prerequisites and dates. Review the learner audience, budget and ads linked to the programme page.
After the click
The programme page explains the syllabus, fees and application.
What to measure
Suitable applications and completed enrolments.
Lead Generation

Offer a first lesson or assessment

Your campaign in NovaStorm
NovaStorm prepares a first-lesson or assessment campaign with learner audiences, location settings and budget, linking ads to your scheduling page.
After the click
Your school or course platform schedules the session.
What to measure
Attended sessions and subsequent course registrations.
Appointment Bookings

Before you
publish.

  • Course syllabus, format and entry requirements
  • Start dates, timetable and available places
  • Verified tutor details and approved lesson samples
  • Fees, enrolment terms and a working application route

Track the path to enrolment.

Compare advertising spend with suitable enquiries, applications and enrolments in your records. Review attendance and course fit alongside the number of sign-ups.

Review creative, destination, locations and budget in NovaStorm. New campaign elements are published to Meta as Paused; activation is a separate step.

Advertising questions for
education

Does NovaStorm deliver my course?

Course delivery, enrolment and learner records remain in your existing systems. NovaStorm helps you prepare and manage Meta advertising.

Can I promote a free introductory session?

Yes, if the session and its terms are accurate. Explain what is included and link to a page where people can book or register.

Can I advertise learner outcomes?

Use outcomes you can substantiate and explain any conditions. Do not promise employment, qualifications or income that the course cannot guarantee.

How do NovaStorm and Nova Creative work together?

NovaStorm prepares the Meta campaign for your business and selected ad account: objective, ad sets, audience settings, budgets, ads and destination links. Nova Creative produces image and video assets for the creative stage. You review the campaign in NovaStorm and approve publication to Meta separately.

From your brief.
To your Meta account.

Prepare a campaign around your offer and budget. Review it in NovaStorm, then approve publication to the ad account you selected.

Platform access is free. Generation credits and Meta advertising spend are separate.

A campaign for Education

Campaign
The objective and settings for your advertising goal.
Ad sets
Audience, locations and budget allocations to review.
Ads
Creative assets, ad copy, calls to action and destination links.

Published to your selected account as Paused. Activation is a separate step.