Audience reached
Review the reported audience reached over a defined period. Compare creative using the same audience and reporting window.
Introduce your brand.
Show what you make.
Introduce your products with image or video ads that use your brand references. Prepare the creative in NovaStorm and review the audience and budget before publishing.
Sign in to NovaStorm to continue. For Facebook and Instagram ads.
- Goal
- Brand introduction
- Send people to
- Your brand or collection page
Introduce a jewellery collection through one brooch.
Introduce the collection
A distinctive brooch gives people a first look at the jewellery.
Keep the details clear
Use the same product, name and visual style across the creative.
Continue the story
Send interested viewers to the collection on your website.
Create an ad that
introduces your brand.
Start with this kind of brief, then adapt it to your business.
Your brief“Introduce our jewellery collection through its distinctive brooch. Show the beadwork clearly and invite people to explore the collection.”
Press Play · 1.5×
NovaStorm campaign demo with sample metrics. The video shows the general workflow, not this example business.
Choose one introduction
Tell NovaStorm what people should notice first: the product, its use or a distinctive part of your range.
Create the image or video
Supply brand references and product material. Review the generated creative for recognisable details, accurate products and readable copy.
Review the audience
Check who should see the introduction, where the campaign runs and the budget. Use an Awareness setup for exposure-focused delivery.
Review reach, impressions and frequency.
Delivery data describes exposure. It does not establish what people remember.
Repeat exposure
Read impressions alongside frequency. Check how often the audience sees the ad before deciding whether to change the creative.
Interest beyond the ad
Review website visits or enquiries where you can measure them. Use separate research to assess whether people recognise your brand.
Questions about
this workflow
Should I choose an image or a video?
Choose what explains the product well. An image can show its appearance at a glance; video can show movement or use. Check the product and brand details in either format.
Does reach tell me that people remember the brand?
No. Reach describes delivery to an audience. Recognition and preference need separate evidence, such as research; they are not established by impressions alone.
Can people still visit my website?
Your ad can invite people to explore a relevant page. If website visits or purchases are the main goal, choose and measure the campaign around that action instead.
