Budget allocation
Use budget autopilot simulations to inspect proposed reallocations. Configure maximum moves, minimum floors and cooldowns before enabling execution.
Campaign Optimization
Review results and manage campaign automation.
Review Meta reporting, preview proposed budget changes and configure automation for your connected account. Use the action history to see what changed and when.
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ILLUSTRATIVE PREVIEW
Choose the action
that matches the problem.
Ad-set automation
When enabled, ad-set autopilot checks performance against your configured targets. It can pause ad sets or increase budgets when the data and rules allow.
Creative decisions
Inspect the ad itself when the message or asset needs work. Prepare an alternative creative for review instead of treating every performance issue as a budget problem.
See which settings
changed and when.
Inspect the baseline
Choose the account, campaign and date range. Check spend, delivery and the performance metric relevant to the goal.
Review the settings
Check automation access, enabled state and the rules used for the account. Simulate budget reallocations where available.
Follow recorded actions
Review the history of moves and other recorded campaign actions. Compare later performance with the period before the change.
Compare results before and
after a change.
Automation applies configured rules to available data. It does not guarantee lower costs, more sales or profitable growth.
- Comparable periods
- Use consistent date ranges and account filters. Record other changes to the offer, creative or destination.
- Enough delivery
- Look at the amount of spend and activity behind a metric before treating a short-term fluctuation as a trend.
- A business outcome
- Evaluate the metric that matches the campaign goal. Cheap clicks alone do not establish the value of customers acquired.
Questions about
this workflow
Will automation change every campaign?
No. Availability, enabled configuration, campaign settings and data requirements affect which actions can be taken.
Does optimization guarantee better results?
No. Review the recorded action and subsequent performance. Tracking quality, the offer, auction conditions and creative all affect the result.