Booking-page visits
Use campaign reporting and your site analytics to see how people reached the service. A visit is interest, not a confirmed time.
Advertise your service and
link to your booking page.
Prepare Meta ads for your service in NovaStorm. Link to your booking page so visitors can choose an available appointment in your existing system.
Sign in to NovaStorm to continue. For Facebook and Instagram ads.
- Goal
- Service appointments
- Send people to
- Your booking page
From an interior-styling ad to a consultation booking.
Offer a consultation
Show the interior-styling service and what the session covers.
Open the booking page
The visitor picks an available time in your booking system.
Confirm the appointment
Your booking system sends the confirmation. Your team delivers the service.
Choose the service.
Add the booking page.
Start with this kind of brief, then adapt it to your business.
Your brief“Promote our interior styling consultation. Explain what the session covers and send people to our booking page.”
Press Play · 1.5×
NovaStorm campaign demo with sample metrics. The video shows the general workflow, not this example business.
Name the service
Add the appointment type, duration, price and consultation format. Provide accurate service details and suitable interior references.
Build the campaign
Prepare the creative and review the audience, booking URL and budget. Make the appointment’s value clear before asking someone to book.
Test the booking page
Check that suitable slots are available. Test booking and confirmation on a phone before approving the advertising.
Count booked and attended appointments.
Track booking-page visits, confirmed appointments and attended appointments separately.
Confirmed bookings
Count appointments in your booking system. Use campaign tags where your system supports them to connect visits and bookings.
Attended visits
Include cancellations and no-shows when reviewing the campaign. Compare spend with the appointments your business actually delivered.
Questions about
this workflow
Does NovaStorm have a booking calendar?
No. Your business’s booking system holds the calendar and confirms appointments. NovaStorm helps prepare the advertising that brings people there.
Can I advertise a consultation that needs approval?
Yes. Send people to an enquiry page and have your team arrange the appointment after checking the request. Make that next step clear in the ad.
Will campaign analytics show every appointment?
Not automatically. Check confirmed and attended appointments in your booking system. Campaign reporting depends on the tracking available in your setup.
