Account or campaign
Use the account overview to orient yourself, then select a campaign to investigate its results.
Campaign Analytics
See your Meta campaign results in one report.
View spend, impressions, clicks and advertising costs for the account, campaign and dates you choose. Explore audience reports or export the data as a CSV file.
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ILLUSTRATIVE PREVIEW
Start with the question,
then the metric.
| Question | Metrics to inspect | What they describe |
|---|---|---|
| Did the ads deliver? | Spend and impressions | Money spent and the number of times ads were shown. |
| Did people click? | Clicks and click-through rate (CTR) | Recorded click activity and its rate relative to impressions. |
| What did delivery cost? | Cost per click (CPC) and cost per 1,000 impressions (CPM) | Average reported cost per click or thousand impressions. |
Use the definitions and filters attached to the report. These metrics describe reported activity; they do not establish incremental sales or profit.
Filter results and
explore audience reports.
Date range
Choose the period you intend to evaluate. A launch day and a full week answer different questions.
Audience breakdowns
Inspect available age, gender, device and publisher-platform breakdowns. Missing breakdown data is not proof that a segment received no delivery.
Refresh and export
Refresh to request updated data or export a CSV for further analysis. Check the reporting period before sharing a result.
Connect the report
to the business question.
Data comes from Meta reporting and may update over time. Demo analytics, where shown, are separate from your connected account’s results.
- The right account and period
- Check filters before comparing campaigns or explaining a change in spend.
- The action you care about
- For sales or lead goals, inspect your conversion tracking and business records alongside delivery metrics.
- Consistent comparisons
- Keep metric definitions and attribution context consistent. Different reporting systems can describe different parts of the customer journey.
Questions about
this workflow
Can I export the report?
Yes. The analytics dashboard includes CSV export. Select the account, campaign and reporting period you need first.
Does a low CPC mean the campaign is profitable?
No. CPC describes click cost. Profitability also depends on conversion, revenue, margins and other costs, which need appropriate tracking and business data.