Plan your Google Search ad message.

Start with what someone is searching for. Make the ad and landing page answer that query.

A channel guide. NovaStorm currently manages Meta campaigns only. Google’s Search ads guide.

Match the ad
to the search.

Identify the product or problem behind the query. Avoid keywords that describe something your business does not offer.

State the relevant offer clearly. Keep your message specific to what your business can provide.

Use a page that delivers on the ad’s message and makes the next action easy to find.

A visitor should recognise the product they searched for and understand what happens next.

Make the offer, price or terms and next action visible. Check the same page on a phone.

Start with what people are actively looking for. Plan an ad and destination that answer that search.

Introduce your offer to people while they browse. The creative needs to explain the product before asking for a click.