Purchase events
Review reported purchases and cost per purchase. Check that Purchase fires for a completed order, without duplicate events.
Create product ads that
link to your store.
Use your product photos and offer to prepare Meta ads. Link to the product page, then review the creative, audience and daily budget before publishing.
Sign in to NovaStorm to continue. For Facebook and Instagram ads.
- Goal
- Product purchases
- Send people to
- Your product page
From the ad to the order.
Show the bag
Use the same product and offer in square and vertical ads.
Open its product page
The shopper checks the price, colours and delivery options.
Complete the order
Your store handles checkout, payment and fulfilment.
Create ads for a
product in your store.
Start with this kind of brief, then adapt it to your business.
Your brief“Promote our everyday bag. Use the product photos, show its shape and details, and send shoppers to the product page.”
Press Play · 1.5×
NovaStorm campaign demo with sample metrics. The video shows the general workflow, not this example business.
Pick a product
Add its page, accurate images and the offer. Check stock, price and delivery terms before creating the campaign.
Make the creative
Prepare image or video ads in NovaStorm. Check that the item, colour and features still match the product you sell.
Review and launch
Confirm the product URL, audience and budget. A website Sales campaign needs an accessible Meta Pixel. Check Purchase events so you can measure orders and assess optimization readiness.
Check purchases against real orders.
Read Meta reporting alongside the store’s order records.
Completed orders
Use your store records to confirm payment, fulfilment and returns. Ad reporting can differ because of attribution and tracking.
Product margin
Compare acquisition cost with the margin left after product, shipping and return costs before increasing spend.
Questions about
this workflow
Does NovaStorm replace my store?
No. Your store manages stock, checkout, payments and orders. NovaStorm helps create the ads and prepare the Meta campaign.
Do I need purchase tracking?
A website Sales campaign requires an accessible Meta Pixel. If no recent Purchase events are found, NovaStorm warns that optimization may be limited; it does not automatically block publication for that reason. Use store orders to verify sales.
Can I use my own product photography?
Yes. Supply accurate images and review generated creative against them. Check product features, colours and any claims before using the ad.
