Offer and destination
Identify the product or service and the page people should visit. A broad company description needs a narrower offer for an individual campaign.
Campaign Planning
Prepare a campaign plan for your offer.
Describe your offer, choose a goal and set a daily budget. NovaStorm prepares a draft with campaigns, ad sets and ads for you to review.
Sign in to NovaStorm to continue.
ILLUSTRATIVE PREVIEW
Decide what
this campaign should do.
Goal
Describe the action you want people to take. Review the proposed campaign objective against that goal and your tracking setup.
Audience and market
Choose the countries or cities you serve and add relevant audience settings. Check any delivery or service restrictions.
Daily budget
Set the daily budget when creating the campaign. Check how it is divided across ad sets and confirm the total before publishing.
Understand the three levels
of your plan.
| Level | What it defines | What to review |
|---|---|---|
| Campaign | The advertising objective and campaign-level settings. | Does the objective match the outcome you want? |
| Ad set | Audience, delivery settings and budget where allocated at this level. | Do the targeting and spend settings fit the offer? |
| Ad | Creative, copy, call to action and destination. | Does the message match the page people land on? |
The plan is a proposed setup. Its structure does not predict the results your campaign will achieve.
Make the draft specific
to your business.
Review the offer and objective
Check the offer and objective first. Correct missing context or instructions before building more creative around the wrong message.
Check each ad set
Review audience choices and budgets together. Confirm the total daily allocation, particularly when the draft contains more than one ad set.
Review the ads
Inspect generated assets, copy and destination links. Approve publication only when the campaign is ready.
Questions about
this workflow
Is the generated plan ready to launch without review?
Treat it as a draft. You know your offer, margins and customers; check that the structure, message and budget reflect them.
Can I provide extra instructions?
Yes. Add campaign instructions alongside your business context and selected settings. Be explicit about the offer and any constraints the draft should respect.