Local interest
Review visits or enquiries for the chosen destination. Check that requests come from an area your business covers.
Advertise in the cities
your business serves.
Promote the service, product or place people can visit. Use NovaStorm to prepare local creative and review the locations where your Meta campaign will run.
Sign in to NovaStorm to continue. For Facebook and Instagram ads.
- Goal
- Local customers
- Send people to
- Your shop or location page
An ad with your offer, address and opening hours.
Show what is in store
A neighbourhood café advertises its iced coffee to people in the city.
Share the location
The visitor checks your address and opening hours.
Welcome the customer
Your shop handles the visit and purchase.
Add the city.
Show the local offer.
Start with this kind of brief, then adapt it to your business.
Your brief“Promote the iced coffee at our neighbourhood café. Target our city and link to the page with our address and opening hours.”
Press Play · 1.5×
NovaStorm campaign demo with sample metrics. The video shows the general workflow, not this example business.
Add the local details
Share your address, opening hours and offer. For a service business, specify the cities you cover and any exclusions.
Review the locations
Use the supported country and city search to prepare the audience. Confirm the selected locations in your connected Meta account.
Show the next step
Review the creative and link to the relevant shop, branch or service page. Keep the address and availability consistent with the ad.
Compare local ad response with shop visits.
Compare local ad traffic with what your shop records.
Shop visits
Ask visitors how they found the shop and compare in-store orders with the campaign period. Ad clicks alone do not establish footfall.
Stock and opening hours
Keep product availability and opening hours up to date. Review enquiries and recorded visits before adding more cities or increasing spend.
Questions about
this workflow
Can I choose the city?
NovaStorm supports country and city targeting search. Review the locations available to your connected Meta account before approving the campaign.
Does location targeting guarantee a nearby customer?
No. City targeting helps define where ads may be delivered, but it cannot confirm a customer’s address. Check service addresses when handling enquiries.
Can I use this for a business without a storefront?
Yes. Define the service area and send people to a relevant service or enquiry page. Make the coverage area clear before they contact you.
