Location
Choose supported countries or cities, or use the available broader location modes. Check shipping coverage, service areas and local availability before widening the market.
Audience Planning
Choose who your Meta campaign should reach.
Start with your customer description. Choose locations, age, gender, languages and interests, then check the proposed settings in each ad set.
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ILLUSTRATIVE PREVIEW
Choose locations
and audience settings.
Age and gender
Review demographic settings for the offer. Use what you know about your customers, then compare those assumptions with campaign data.
Interests
Select interests from Meta targeting search. Use options that relate to the purchase decision rather than adding every loosely connected topic.
Language
Match language settings to the ad and destination page. Make sure people reached by the campaign can understand the offer and complete the next step.
Turn a customer description
into settings.
Describe the buyer
Explain the need the offer addresses and who can use it. Include service restrictions or product availability that may not be obvious from the website.
Choose the constraints
Choose locations and audience settings when creating the campaign. Review the targeting in each draft ad set.
Compare with delivery
After launch, review the available age, gender, device and platform reports. Select the same campaign and date range when comparing results.
Check who can buy
and understand the offer.
Available targeting and delivery depend on Meta’s current rules and the campaign setup. An audience suggestion is a starting hypothesis, not a list of confirmed buyers.
- Can they buy?
- Check geography, product availability and any eligibility requirements.
- Does the message fit?
- Read the ad from the perspective of the selected audience, including language and local context.
- Is there a reason for each restriction?
- Keep constraints you can explain. Review unnecessary narrowing before attributing weak delivery to the creative.
Questions about
this workflow
Does NovaStorm know my best audience in advance?
It can propose a direction from business context. Your customer knowledge and observed campaign data are needed to evaluate that direction.
Can I choose my own locations and interests?
Yes. Manual campaign creation supports audience constraints, including supported locations and interests selected from Meta search.