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Compare attribution windows using the same spend and mature orders while separating reporting credit, delivery settings and incremental lift.
Calculate ROAS and contribution after returns, reconcile duplicate channel credit and record comparable report scope before changing budget.
Use a predeclared pause/wait tree with mature outcomes, a decision journal and an actual-spend check after campaign approval.
Separate an existing-budget increase from a new-market test, with incremental spend limits, a review date and a reversible response.
Choose ad-set count from the decisions you need, expected evidence and market margins, then test consolidation within approved limits.
Prepare a broad-versus-narrow targeting comparison with business boundaries, mature paid-order metrics, a loss cap and an explicit inconclusive outcome.
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