Tool
Scale SaaS signups with AI-driven Meta Ads
Optimise for trial signups and demo bookings, not just clicks. AI that understands the SaaS funnel and finds users who convert.
Get Started14-day money-back guarantee · Cancel anytime · Full budget control
35%
Lower CAC
2.8x
More trial signups
10+
Hours saved per week
€99/mo
Starting price
Who is it for?
B2B SaaS companies running Meta Ads for lead generation. Subscription businesses looking to lower customer acquisition cost. Marketing teams who want AI to handle bid optimisation and audience testing.
What it does
Optimises campaigns for downstream conversions (trial start, demo booking, MQL)
Builds lookalike audiences from your highest-value customers
A/B tests ad creatives and audiences automatically, picks winners
Adjusts bids based on lead quality signals, not just conversion volume
Filters out low-intent audiences to reduce wasted spend on unqualified leads
Integrates with CRM data to refine targeting over time
Supported platforms
Facebook (Feed, Stories, Reels)Instagram (Feed, Stories, Reels)Lead Ads (native form submissions)
Pricing
Pro plan (€99/month): unlimited campaigns, AI audience optimisation, CRM integration. Agency plan (€299/month): multiple accounts, custom reporting.
Limitations
1Does not support LinkedIn Ads (best for B2B SaaS targeting by title/company)
2Requires Meta pixel with at least 1,000 events for reliable optimisation
3B2B SaaS sales cycles can be 30-90 days — AI optimisation may need longer to tune
4CRM integration requires API access (engineering setup may be needed)
Frequently asked questions
Is Meta Ads effective for B2B SaaS?+
Yes. Meta's targeting capabilities — lookalike audiences, interest-based targeting, and retargeting — are highly effective for B2B when paired with AI optimisation. Many SaaS companies see strong results.
Can NovaStorm optimise for demo bookings specifically?+
Yes. You set the conversion event (demo booking, trial start, form fill), and NovaStorm optimises all campaigns toward that goal. It doesn't optimise for clicks or impressions.
How does NovaStorm handle long sales cycles?+
It tracks micro-conversions along the funnel (content download, webinar registration) and adjusts bidding based on signals that predict eventual conversion, not just final sale.
Do I need a CRM integration to use NovaStorm for SaaS?+
No, but it helps. NovaStorm works with just the Meta pixel. CRM integration adds another layer of optimisation by feeding back which leads actually converted.
Ready to try it?
Start with a €30 test campaign. See results in 3 days.
Get Started14-day money-back guarantee · Cancel anytime · Full budget control