Guide
How much should you spend on Meta Ads?
The right budget depends on your industry, goals, and profit margins. NovaStorm helps you find the sweet spot with a recommended starting budget.
Get Started14-day money-back guarantee · Cancel anytime · Full budget control
€30
Test campaign cost
3 days
Time to first data
40%
Potential CPA reduction
100%
Budget visibility
Who is it for?
Business owners starting Meta Ads for the first time. Marketing managers planning quarterly budgets. E-commerce brands scaling ad spend. Anyone unsure if they're spending too much or too little.
What it does
Recommends a starting budget based on your industry and goals
Calculates breakeven ROAS from your product margins
Suggests budget distribution across campaigns (prospecting, retargeting, testing)
Sets hard budget caps so you never overspend
Shows real-time spend vs. performance so you see exactly where every euro goes
Supported platforms
Facebook AdsInstagram Ads
Pricing
Budget recommendations included in Pro plan (€99/month).
Limitations
1Recommendations are starting points; actual performance depends on market conditions
2Minimum recommended budget starts at €5-10/day per ad set
3Does not provide tax or financial advice
4Budget optimisation works only for Meta platforms
Frequently asked questions
What's the minimum budget for Meta Ads?+
Meta recommends at least €5-10/day per ad set. For a proper test, a €30 campaign running for 3-5 days gives enough data to evaluate performance.
How much do small businesses typically spend?+
Most small businesses start with €500-2,000/month. Many see good results at €1,000/month with proper optimisation.
What's a good ROAS for Meta Ads?+
A ROAS of 3x or higher is considered good for most industries. Breakeven ROAS depends on your margins — NovaStorm calculates this for you automatically.
Should I spend more on prospecting or retargeting?+
A common split is 70% prospecting, 30% retargeting. NovaStorm adjusts this automatically based on what's performing, but you can override at any time.
Will spending more always get better results?+
No. There are diminishing returns on ad spend. NovaStorm detects the point where additional spend stops producing proportional results and alerts you.
Ready to try it?
Start with a €30 test campaign. See results in 3 days.
Get Started14-day money-back guarantee · Cancel anytime · Full budget control